"Soho House meets luxury rental tower — the poster child for new West Loop money, with 22,000+ sq ft of amenities and a Penthouse Collection that's built for entertaining."
Ratings Breakdown
Upper Level's exclusive rating for Chicago winter survivability — indoor parking, pedway access, CTA proximity, and wind exposure.
The Rundown
The Row Fulton Market is Related Midwest's most ambitious Chicago rental project — a 43-story, 300-unit tower at 164 N Peoria Street, designed by Morris Adjmi Architects and completed in 2023. It's the poster child for "new West Loop money": you're living steps from Michelin-starred restaurants, Google's Chicago offices, and the kind of coffee shops that end up on Instagram. The building is intentionally curated in a way that older Chicago high-rises simply aren't.
Morris Adjmi's design is contextually sophisticated — an industrial and mid-century aesthetic that nods to Fulton Market's warehouse heritage while asserting itself as a contemporary tower. The whole vibe is boutique-hotel energy: custom furniture, curated art, coworking spaces staged like a lifestyle brand rather than just desks. This is less "apartment building" and more Soho House meets luxury rental tower.
The amenity package backs that up. Over 22,000 square feet of amenities includes a huge wraparound pool deck (rare for the West Loop), outdoor kitchens, fire pits, a reservable entertainment suite with catering kitchen, a full Fitness Club with dedicated yoga studio, co-working spaces with private conference rooms, and even a children's interactive play room. The 24-hour concierge, dry cleaning service, move-in coordination, and pet-friendly outdoor dog run round out a package that feels more like a private club than a rental building.
Unit finishes match the ambition: 9’ 6” ceilings, wide-plank flooring, back-painted glass upper cabinetry, polished quartz countertops with full-height backsplash, Bosch and Fisher & Paykel appliances with integrated paneling, Valli & Valli polished chrome hardware, roller shades, keyless entry, and Ecobee smart thermostats. Private terraces on select residences.
The Penthouse Collection takes it further: 12-foot ceilings, three or four bedrooms, corner unobstructed views of the city and lake, designer finishes, and private terraces built for entertaining. These are among the most impressive rental units in Chicago.
One detail not widely discussed: approximately 60 units are designated affordable housing as part of Chicago's zoning-driven mixed-income model. The Row is not pure ultra-luxury — it's a mixed-income building. This doesn't affect the quality of the market-rate units, but it's worth knowing going in.
Who Lives Here
Senior tech and finance professionals — Google, McDonald's HQ, and the broader Fulton Market tech campus are all within walking distance. Couples and young families who want the neighborhood's walkability with top-tier finishes. Renters who want to be in the middle of Chicago's most vibrant neighborhood without sacrificing building quality. The Penthouse Collection attracts a more established crowd who want the entertaining space and the views. The building has a distinctly "new West Loop money" energy — curated, intentional, and very much aware of its own aesthetic.
The Neighborhood
The Row sits at the heart of Fulton Market — steps from Randolph Street's Restaurant Row, Chicago's most celebrated dining corridor. The Morgan Green/Pink Line is a 2-minute walk. Google's Chicago offices, McDonald's global HQ, and a growing roster of tech companies are all immediately surrounding the building. Mary Bartelme Park and Skinner Park are nearby for outdoor space, and the Chicago Riverwalk is accessible to the east. The neighborhood has a strong arts scene with contemporary galleries and creative spaces woven between the restaurants and offices. It's the most walkable, vibrant neighborhood in Chicago right now — and the Row is at its center.
What You Get
Elevator Experience
Upper Level Intel
Best New Building in Fulton Market
The Row is the standard-setter for Fulton Market luxury rentals as of 2023. Morris Adjmi's design, Related Midwest's management quality, and the amenity package put it at the top of the West Loop rental market. If you're touring Fulton Market buildings, this is the benchmark.
East-Facing Upper Floors for Views
The Row's east-facing units on upper floors have some of the best Loop skyline views available in any West Loop rental. The building's height (43 floors) and position give it a clear sightline over the lower Fulton Market buildings. Specifically request east-facing units above the 25th floor.
Premium Pricing Reflects the Market
The Row is priced at the top of the Fulton Market rental market. The premium is real — but so is the quality. If budget is a consideration, the Parker Fulton Market (730 W Couch, 2016) is a well-run alternative at a lower price point in the same neighborhood.
Mixed-Income Building
Approximately 60 units at The Row are designated affordable housing as part of Chicago's inclusionary zoning requirements. This isn't widely advertised and doesn't affect the market-rate unit quality, but it means The Row is not a pure ultra-luxury building. Worth knowing before you sign.
The Penthouse Collection
The Penthouse Collection units feature 12-foot ceilings, 3–4 bedrooms, corner unobstructed views of the city and lake, designer finishes, and private terraces. If you're entertaining-focused and want the best rental unit in the West Loop, these are worth a serious look.
The Good & The Not-So-Good
Wins
- ✓22,000+ sq ft of amenities — the best package in the West Loop
- ✓Wraparound pool deck is rare for the neighborhood
- ✓Morris Adjmi design with boutique-hotel energy — not a generic glass tower
- ✓Penthouse Collection is among the best rental units in Chicago
- ✓Steps from Michelin spots, Google, and Randolph Street Restaurant Row
- ✓Related Midwest management — institutional quality
- ✓Upper floors have spectacular east-facing Loop and river views
Watch Out
- ✗Premium pricing — among the most expensive rentals in the West Loop
- ✗~60 units are affordable housing — mixed-income building, not pure ultra-luxury
- ✗Fulton Market construction activity continues to intensify nearby
- ✗No pedway access
- ✗Building is relatively new — management track record still maturing
The Verdict
The Row Fulton Market is the best rental tower in Chicago's West Loop — and it knows it. The 22,000+ sq ft amenity package, Morris Adjmi's boutique-hotel aesthetic, and the Penthouse Collection set a standard that no other West Loop rental currently matches. The premium pricing is real, but so is the quality. The mixed-income component (~60 affordable units) is a detail worth knowing, but it doesn't diminish what the Row delivers for market-rate residents. For renters who want to be at the center of Chicago's most vibrant neighborhood, in a building that feels curated rather than generic, the Row is the answer.
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